Brand identity for The Manchester, a spirited hotel in Old Lexington inspired by the vim and vigor of Kentucky Bluegrass, Southern Hospitality and transcendent guest experiences.
THE MANCHESTER
Described as "the first high-end hotel in the horse and bourbon capital of the world," The Manchester sits on the site of the historic Ashland Distillery – the city's first registered bourbon producer, which was established in 1865.
If the hotel's restaurant, Granddam, can be considered the esteemed grandmother of The Manchester, our hotel concept envisions the hotel as her spirited grandson. With an audacious spirit at its core, we draw inspiration from manufacturing and industry, incorporating wood block-inspired typography that exudes a sense of solidity. Additionally, our architectural influences shine through as we pay homage to brickwork in our brand icon.
SCOPE
Brand Identity
Printed Collateral
CREDITS
Photography: Matt Kisiday & Ryan Neevan
Studio: Islyn Studio
Client: New Circle | Hank Morris & Nik Feldman
Website: themanchesterky.com
When crafting our graphic system, we sought inspiration from Garrett Morgan, the inventive mind from Kentucky, and reimagined his traffic light designs. In our typographic details, we juxtapose the boldness of the type by incorporating IMB Plex mono, a subtle reference to the IBM factory located in Lexington back in 1956, renowned for producing the firm's first electric typewriter.
