“A rooftop nod to 1960’s sultry South Florida, where salt-licked palms bear witness to Southern Comfort and debaucherous cabana boys.”
LOST PALM
Lost Palm is a rooftop bar housed within the Manchester Hotel. Drawing inspiration from the illustrious golden age of South Florida racing, this oasis effortlessly weaves together Lexington's esteemed horse racing heritage with the lush allure of the tropical paradise that is Florida.
During the 1960s and 1970s, Hialeah Park and Gulfstream Park emerged as the prominent racetracks in the greater Miami area. These iconic venues became popular entertainment destinations, captivating both locals and tourists alike. Our logo draws inspiration from this vibrant era, and our identity incorporates a collection of historic Miami imagery and custom illustrations.
SCOPE
Brand Identity
Illustrations
Printed Collateral
CREDITS
Photography: Matt Kisiday & Ryan Neevan
Studio: Islyn Studio
Client: New Circle | Hank Morris & Nik Feldman
Website: lostpalmky.com
Lost Palm's illustrations embrace a whimsical medley of elements, including palms, umbrellas, alligators, horses, and sunbathing ladies, among others.
Finally our typography and bar menu pay homage to the nostalgic charm of vintage horse race betting papers. Drawing inspiration from these classic artifacts, we have incorporated hand touches and markups reminiscent of the annotations made when placing bets on horses. This attention to detail adds an authentic and personal touch to our menu, further immersing our guests in the world of Lost Palm.
