Brand identity for Genmotion, a video agency with a three part goal – to support creators, inspire audiences, and help build communities with their partners.
GENMOTION
Founded in 2011, Genmotion is a team of filmmakers and musicians that partner with thoughtful brands to share authentic stories. They approached Islyn Studio for a complete rebrand as they move into their next growth period.
SCOPE
Brand Identity
Printed Collateral
Merchandise
CREDITS
Studio: Islyn Studio
Client: Genmotion
Our approach to the brand identity pays homage to the past. To an adventurous spirit, to the places Genmotion have traveled, and the stories they have told. It takes us on a road trip, a forward moving journey. There’s a sweet nostalgia to it with reference to vintage film posters, vintage car logos and type. While the identity is rooted in the past, a bold simplistic approach ensures that a timelessness ensues.
