Brand identity, cart design, uniforms and art direction for Sweetcart, a cart serving the most darling dose of old-fashioned charm in the form of artisinal fairy floss for parties and events.
SWEETCART
In response to the client's vision of "if The Great Gatsby and Katy Perry had a baby,” our approach to branding embodied an essence of exuberance, joy, elegance and nostalgia.
We curated a color palette that exudes softness and femininity while maintaining an air of elegance through carefully chosen supporting typefaces. This combination evokes a sense of sophistication and glamour, reminiscent of a bygone era.
SCOPE
Brand Identity
Printed Collateral
Cart Design
Art Direction
Uniforms
CREDITS
Client: Emily Dawe | Sweetcart
Photography: Penny Lane
The logo, took various forms—a horizontal layout, swooping version, a stacked version, and a heart-shaped design—drawing inspiration from the iconic 'sweet heart' candy.
Our photography direction was influenced by Katy Perry's vibrant style, employing color-blocking techniques to celebrate the diverse and fanciful flavors that Sweetcart offers. Each image radiates the spirit of joy and vivacity that defines the brand's identity.
