Brand identity and collateral for Gator, a Brookyln restaurant offering seasonal, sharable plates and entrees with local and sustainably-sourced ingredients.
GATOR
Our logo was designed to have a sense of nostalgia, a touch of grooviness, plenty of boldness and just a little sneakiness. The identity is full of quirks and expression, with illustrations by tattoo artist Jesse Boss and design that doesn’t take itself too seriously.
This blend of characteristics creates a distinctive and expressive identity that doesn't conform to traditional norms and exudes a playful yet bold personality. Gator's food is a comforting, modern take on Americana with bold flavours and a focus on local products and sustainable practices.
SCOPE
Brand Identity
Printed Collateral
CREDITS
Site: Gator
