Little Madrid is a small Spanish market inside the broader Sawmill Market. We drew inspiration from the vibrant cityscape of Madrid and the rich cultural tapestry of Spain, embracing art, design, history and food, to weave together elaborate and transportive references.
LITTLE MADRID
Immersing ourselves in the artistic essence of Madrid, we found ourselves captivated by the intricate beauty of hand-painted tiles that adorn the city’s streets. These tiles, each a work of art in themselves, became a source of inspiration that guided our brand identity work.
We discovered a treasure trove in the form of vintage packaging and advertisements. These relics from the past became windows into an era that was marked by a unique blend of creativity and elegance. Drawing from the colors, fonts, and design elements of these artifacts, our creative direction exudes an expressive charm that transports viewers to a bygone era while infusing a modern twist.
SCOPE
Brand Identity
Printed Collateral
Signage
CREDITS
Studio: Islyn Studio
Client: Sawmill Market
